Welcome Spiel

Here at "True[phresh]" we are here to culminate a style unique to our river-like-flowing culture. That is, an exceptional style of living that meshes the diverse elements of popular culture and the urban vibe to offer

a [phresh] stroke of paint on the canvas of life.

We are here to stimulate the making of a clear-cut paradigm that is as cool as a [phresh] breath of winter air.

Simplistic in nature and consistent in style.

Here at "True[Phresh]" we want you to know that you are your own culture. Do not be the person that falls into a bracket… on a chic style-chart… in an upscale conference room… on some 34th street.

Be Fresh. Or better yet

Be [Phresh].

[Phresh] stroke of paint my ass.

Lesson # 1:

All the above is complete bullshit.